Our Vision, Mission and Values
Vision
We envision a Colorado where people, lands, waters and wildlife thrive.
Mission
Our mission is to unite, elevate and empower Colorado’s conservation community to protect the lands and waters that define our state.
Core Values
We believe that the charge of our organization is to deliver industry leadership. That leadership is dependent on how well we follow a set of guiding principles that help us make decisions, choose direction, and drive our work every day in pursuit of our vision and mission. We value Colorado, bold ideas, problem-solving, an inclusive and collective approach, a strong service ethic and balance.
Our core values:
Colorado. We are energized by the intrinsic return we get from nature. We believe that whether a person was born here or came here, there is strong identity in connecting to this place and in nurturing a desire to protect it.
Bold ideas. We have a vision for the future. To carve a path forward and build a movement toward that vision, we believe in the power of thinking creatively, experimenting with different approaches and exploring uncharted territory.
Problem-solving. We are thinkers and problem-solvers. We are committed to creating actionable plans and roadmaps based on careful thought, strategy, research and historical experiences.
Inclusive and collective approach. We are collaborative unifiers in approach and in spirit. We recognize that we’ll build a better product when the people impacted are included in the process, feel connected to our work and are invited to contribute their voice.
Strong service ethic. We are in it to serve our community. We adopt a servant-leader approach and strive to always listen and follow through, and to be professional, responsive and transparent.
Balance. We are committed to good health – with respect to our work relationships, our families, our natural surroundings and our general outlook. We take the long view, tackling problems with appropriate gravity and putting it all in balanced perspective.
